Reinventing search with a new AI-powered Microsoft Bing and Edge, your copilot for the web - The Official Microsoft Blog (2024)

To empower people to unlock the joy of discovery, feel the wonder of creation and better harness the world’s knowledge, today we’re improving how the world benefits from the web by reinventing the tools billions of people use every day, the search engine and the browser.

Today, we’re launching an all new, AI-powered Bing search engine and Edge browser, available in preview now at, to deliver better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web.

“AI will fundamentally change every software category, starting with the largest category of all – search,” said Satya Nadella, Chairman and CEO, Microsoft. “Today, we’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.”

There are 10 billion search queries a day, but we estimate half of them go unanswered. That’s because people are using search to do things it wasn’t originally designed to do. It’s great for finding a website, but for more complex questions or tasks too often it falls short.

The new Bing and Edge – Your copilot for the web

We have brought together search, browsing and chat into one unified experience you can invoke from anywhere on the web, delivering:

  • Better search. The new Bing gives you an improved version of the familiar search experience, providing more relevant results for simple things like sports scores, stock prices and weather, along with a new sidebar that shows more comprehensive answers if you want them.
  • Complete answers. Bing reviews results from across the web to find and summarize the answer you’re looking for. For example, you can get detailed instructions for how to substitute eggs for another ingredient in a cake you are baking right in that moment, without scrolling through multiple results.
  • A new chat experience. For more complex searches – such as for planning a detailed trip itinerary or researching what TV to buy – the new Bing offers new, interactive chat. The chat experience empowers you to refine your search until you get the complete answer you are looking for by asking for more details, clarity and ideas – with links available so you can immediately act on your decisions.
  • A creative spark. There are times when you need more than an answer – you need inspiration. The new Bing can generate the content to help you. It can help you write an email, create a 5-day itinerary for a dream vacation to Hawaii, with links to book your travel and accommodations, prep for a job interview or create a quiz for trivia night. The new Bing also cites all its sources, so you’re able to see links to the web content it references.
  • New Microsoft Edge experience. We’ve updated the Edge browser with new AI capabilities and a new look, and we’ve added two new functionalities: Chat and compose. With the Edge Sidebar, you can ask for a summary of a lengthy financial report to get the key takeaways – and then use the chat function to ask for a comparison to a competing company’s financials and automatically put it in a table. You can also ask Edge to help you compose content, such as a LinkedIn post, by giving it a few prompts to get you started. After that, you can ask it to help you update the tone, format and length of the post. Edge can understand the web page you’re on and adapts accordingly.

With the new Bing, exploring the web isn’t just easier, it’s also more fun. Ask it things like:

My anniversary is coming up in September, help me plan a trip somewhere fun in Europe, leaving from London.

Will the Ikea Klippan loveseat fit into my 2019 Honda Odyssey?

I like electronic music and want to go to my first festival this year. Do you have any recommendations or tips for me?

Reinventing search with AI

The new Bing experience is a culmination of four technical breakthroughs:

  • Next-generation OpenAI model. We’re excited to announce the new Bing is running on a new, next-generation OpenAI large language model that is more powerful than ChatGPT and customized specifically for search. It takes key learnings and advancements from ChatGPT and GPT-3.5 – and it is even faster, more accurate and more capable.
  • Microsoft Prometheus model. We have developed a proprietary way of working with the OpenAI model that allows us to best leverage its power. We call this collection of capabilities and techniques the Prometheus model. This combination gives you more relevant, timely and targeted results, with improved safety.
  • Applying AI to core search algorithm. We’ve also applied the AI model to our core Bing search ranking engine, which led to the largest jump in relevance in two decades. With this AI model, even basic search queries are more accurate and more relevant.
  • New user experience. We’re reimagining how you interact with search, browser and chat by pulling them into a unified experience. This will unlock a completely new way to interact with the web.

These groundbreaking new search experiences are possible because Microsoft has committed to building Azure into an AI supercomputer for the world, and OpenAI has used this infrastructure to train the breakthrough models that are now being optimized for Bing.

Microsoft and OpenAI – innovating together, responsibly

Together with OpenAI, we’ve also been intentional in implementing safeguards to defend against harmful content. Our teams are working to address issues such as misinformation and disinformation, content blocking, data safety and preventing the promotion of harmful or discriminatory content in line with our AI principles.

The work we are doing with OpenAI builds on our company’s yearslong effort to ensure that our AI systems are responsible by design. We will continue to apply the full strength of our responsible AI ecosystem – including researchers, engineers and policy experts – to develop new approaches to mitigate risk.

Live today in limited preview, expanding to millions soon

The new Bing is available today in a limited preview on desktop, and everyone can visit today to try sample queries and sign up for the waitlist. We’re going to scale the preview to millions in the coming weeks. A mobile experience will also be in preview soon.

We’re excited to put the new Bing and Edge into the real world to get the critical feedback required to improve our models as we scale.

Related links:

Amy Hood, Microsoft executive vice president and chief financial officer, will host a conference call with investors at 2:30 p.m. PT.

Brad Smith, Microsoft vice chair and president: Meeting the moment: advancing the future through responsible AI

Learn more about advertising on the new Bing

More information about the announcement

Tags: AI, Bing, Microsoft Edge

Reinventing search with a new AI-powered Microsoft Bing and Edge, your copilot for the web - The Official Microsoft Blog (2024)


What is Bing's new AI search feature? ›

AI-enhanced search for better results

Bing's search feature offers more useful results than ever by providing additional information, tools, and widgets to accompany every search. When you're looking up, say, a town to visit, you'll see a list of the most relevant websites on the search page, but that's not all.

How do I use AI-powered Bing search engine? ›

Click the prompt box and type your questions so it can generate answers based on your prompt and the details given. If you don't want to type your questions, you can click the microphone button and start speaking with it. Bing AI Chat will generate answers based on what you say.

What is AI-powered Copilot for the Web? ›

Copilot is like having a research assistant, personal planner, and creative partner at your side whenever you search the web. With this set of AI-powered features, you can: Ask your actual question. When you ask complex questions, Bing gives you detailed replies.

Is Microsoft announces new AI-powered Bing homepage that you can chat with? ›

Today, we're launching an all new, AI-powered Bing search engine and Edge browser, available in preview now at, to deliver better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web.

Why is Google search switching to Bing? ›

The most obvious indicator is your browser behavior. If Google searches consistently redirect to Bing or if your homepage and search engine settings change without your interference, it's a clear sign of a browser hijacker.

Is Bing Copilot free? ›

Copilot (formerly Bing Chat Enterprise) is available at no additional cost for most Microsoft 365 and Office 365 work and school licenses.

Which is better, ChatGPT or Bing AI? ›

No, Bing AI is subtly different from ChatGPT even if both are based on the same language model. In particular, you can expect longer and more creative responses from ChatGPT. Copilot, meanwhile, is meant to deliver informational responses first and foremost.

What is the difference between Bing and Copilot? ›

The main differences between these three features are: Windows Copilot is an assistant for your PC settings and functions. Bing Chat is an assistant for your web search and creative needs. Microsoft 365 Copilot is an assistant for your office productivity and collaboration.

What is the difference between ChatGPT and Copilot? ›

Origin: Copilot was developed by Microsoft, and OpenAI developed ChatGPT. Primary Use: Copilot focuses on assisting with coding, and ChatGPT offers a broader range of conversational AI capabilities.

How do I access Microsoft Copilot? ›

Go to in your browser (Microsoft Edge, Google Chrome, or Apple Safari). Or you can go to Sign in using your work or school account for Microsoft 365. Try a suggested prompt or type your own prompt to get started.

How to see Bing Chat history? ›

Enter Bing in the search bar. Select the Chat tab to access Bing AI Chat. View your recent Bing search results under Recent Activity. To access your full chat history, click the hamburger menu to the right and select Search history.

How do I install Microsoft AI Copilot? ›

Installing Microsoft Copilot in Visual Studio Code

Search for “Microsoft Copilot” in the Extensions view. Click the Install button next to the Microsoft Copilot extension to install it. Once installed, the Microsoft Copilot extension will be ready to use within Visual Studio Code.

Can I use Bing AI for free? ›

Microsoft's Bing AI is a free AI-powered virtual assistant tool that can create AI images with DALL-E 3, research topics, and even compose poetry. This page explores how to use Bing AI in Chrome and where to access its various features.

Do I need Microsoft Edge to use Bing AI? ›

However, another limitation of the new Bing AI chatbot is that you can only use it on the Microsoft Edge browser. If you're part of the flock that (somehow) loves Bing but don't want to use Edge, you're in luck. There is a now a handy way to use the new Microsoft Bing AI on all desktop browsers.

How do I turn off Bing AI search? ›

Disable Bing Button in Taskbar Search
  1. Run Settings > Privacy & Security > Search Permissions.
  2. Scroll down to the "More Settings"
  3. Turn off "Search Highlights" option.
Dec 10, 2023

How to get more searches on Bing AI? ›

8 tips for achieving better results from the new Bing AI
  1. Choose a conversation style for Bing AI.
  2. Be specific and detailed with your Bing AI queries.
  3. Check the sources of your answers.
  4. Start a new topic.
  5. Copy good answers when you get them.
  6. Rate good answers when you get them.
  7. Share Bing AI search results with colleagues.
Jun 7, 2023

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